AN ASSESSMENT OF THE MARKETING SEGMENTATION ON PRODUCTION PLANNING IN ORGANIZATION
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
-
- STATEMENT OF THE PROBLEM
- STATEMENT OF THE PROBLEM
One of the obstacles that often lead to businesses failure is the inability of some marketing executives to formulate, plan their strategies, they operate without taking into cognizance the factors or the element both internal and external to the forms which they operate. This research work is primarily concerned with studying marketing company has given and how market are been segmented in order to improve. Its operational performance thereby providing the consumers with adequate products as to how, where, what or getting them.
-
- OBJECTIVE OF THE STUDY
The importance of market segmentation in any business organization cannot be over emphasized. Every business organization is faced with the impact of selecting a suitable market of that will be follows to entire effective marketing penetration.
The following are the objectives of this study
a. To determine the most effective segmentation strategies to used in an organization
b. To identify the requirements for effective market segmentation
c. To establish the bases of segmenting a answer market.
d. To identify what the requirements and what customers wants in each market for its uses.
e. To determine the benefits of market segmentation to the consumers and the organization at large.
f. To solve the problems of segmenting a market
Related Project Materials
STUDENTS’ PERCEPTION OF THE DETERMINANTS OF ENROLMENT IN AGRICULTURAL EDUCATION PROGRAMME IN COLLEGES OF EDUCATION IN KWARA STATE NIGERIA
ABSTRACT
The study was carried out to investigate student‘s perception of the determinants of enrolment in agricultural education p...
ASSESSING THE IMPACT OF POVERTY ON MATERNAL AND INFANT MORTALITY
Background Of The Study
Maternal and child mortality are not new concepts in the social and medical sci...
AN ASSESSMENT OF THE IMPACT OF ADVERTISING ON RURAL DWELLERS' BUYING HABIT
Background to the Study
Historically, there has been a vacuum in information sharing between vend...
WHOLE LIFE COSTING PRACTICES EMPLOYED BY DESIGN TEAMS OF BUILDING CONSTRUCTION PROJECTS IN ABUJA, NIGERIA
ABSTRACT
The Bureau for Public Procurement (BPP), which was established by the Public Procurement Act of 2006 to oversee the procurement...
MACROINVERTEBRATE DIVERSITY AND WATER QUALITY PATTERN OF A MUNICIPAL STREAM IN DOKO DISTRICT, NIGER STATE, NIGERIA
Abstract
Macroinvertebrates organisms form significant part of an aquatic ecosystem which are of ecological and economic importance becau...
THE IMPORTANCE OF PLANNING AND CONTROL IN AN ORGANIZATION
Abstract
The basic aim of the study is to show the significance of planning and control in an organization (A case study...
INTEGRATION OF TRADITIONAL BUILDING ELEMENTS IN A MUSEUM
ABSTRACT
Museums are seen by some as places where only researches are being carried out, some people do not know about their culture, his...
AN INVESTIGATION INTO THE IMPACT OF MONETARY POLICY ON THE ECONOMIC DEVELOPMENT IN NIGERIA
-
- Background of the study
In many cases, monetary management is an essentia...
THE RELEVANCE OF ARTIFICIAL INTELLIGENCE: A STUDY OF SELECTED MILITARY OPERATIONS IN KADUNA STATE
BACKGROUND OF THE STUDY
Since the beginnings of the mid 1900s, the scientific field of Artificia...
IMPACT OF WORKING CAPITAL MANAGEMENT ON THE PRODUCTIVITY OF MANUFACTURING COMPANIES
ABSTRACT
The management of current assets and short term funds is as important as that of fixed assets and long te...
